Situated three feet from the roadway, these 12 square foot displays offer broad reach and very high frequency at a fraction of the cost of other media. Advertising benches work continuously -- day after day, week after week, month after month. This unique and powerful medium affords the advertiser the advantage of 24-hour continuous exposure. The fact that bench outdoor advertising cannot be turned off, deserted, or discarded by the Twin Cities commuter is very important.
Outdoor advertising benches have been used as a medium for over 65 years in the Twin Cities market. In Minnesota and the Twin Cities in particular, we have a bench system unmatched anywhere in the country. This has resulted from bench design, maintenance, and strict government regulation and control. This system has resulted in the average courtesy bench advertiser in the metro area having used benches for nearly 20 years. Many advertisers have used bench advertising for 30 to 40 and even 50 years continuously. We realize this is the strongest endorsement of the effectiveness and value our customers find in our program.