Resuscitating your PR Strategy

On Tuesday, July 12, Media Relations, Inc. Partner and Vice President of Media Production Heather Champine will explain why good publicity functions as great advertising in her MarketSmart seminar, Resuscitating your PR strategy. In this session, you will be introduced to the tools necessary to build your ?media toolbox? as well as strategies that will help you launch your own successful media campaigns. Heather will also explain how these publicity techniques may effectively help businesses such as yours expand their media coverage and sales every day. You will learn: - Why the PR industry is underutilized and what marketing professionals can do about it. - How the media functions an extension of your sales force. - The importance of customization in your public relations strategy. - How traditional PR methods fail to achieve lasting results. Doors open at 8:00 a.m. on July 12 with the presentation beginning at 8:30. To register, visit http://www.publicity.com/about-us-media-relations/marketsmartseminars/ or contact Cynde Bock at cbock@mediarelations.com.