Marketing Communications Plan Workshop

In this workshop, Lonny Kocina, CEO and founder of Media Relations, explores the idea of Marketing Communications Plans. In doing so, he explores two central questions. First, what is a Marketing Communications Plan? Second, why do businesses today need one? Five key Marketing Communications Plan Workshop takeaways: Understanding the structure of marketing and marketing terms critical to a Marketing Communications Plan. You will be equipped with the tools for success by a concise review of the real structure of marketing and the concepts participants need to move forward. Marketing Communications Plan itself. Participants will discover how to create an effective, game-changing blueprint for clear messaging and a unified plan of attack in their marketing strategies. Creating media-grade content. A common misperception is that simply publishing anything on your website or social media is enough. Choosing the proper promotional mix channels. Learn how to decide which channel is the most effective vehicle for a particular organization or product. And, what the promotional mix channels are in the first place. In-the-box, not out-of-the-box, creativity. Participants will learn that being creative within the confines of sound marketing principles (and meeting the media-grade standard) is not only a more developed skill but a more effective one. Register soon as the workshop will be limited to the first 10 registrants! Lonny Kocina is CEO and founder of Media Relations, Inc. He pioneered the concept of the nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. He has written two books: Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth and Reach & Teach Product Promotion: Teaching Consumers to BUY. Thirty years of marketing experience have given him both practical and academic knowledge about key marketing concepts.