A non-techie's guide to digital marketing

The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service, sales, and marketing and it is growing faster than any promotional channel ever has in the past. This growth has created a need for businesses to connect and align their blogs, sales funnels and email marketing efforts to their Facebook, Twitter, LinkedIn and YouTube accounts. It is important to define your messages, target market and goals; however, more important than the tactics and promotional channels that carry your messages is the strategy behind the messages. When information gets cloudy, people tend to focus on things that remain consistent ? the consistency with what you do, who you serve, and how you connect with them. Key Takeaways: Establish which social media tools are right for you. Tips for controlling your messages while expanding your team. How to incorporate a content schedule while allowing for spontaneous creativity Content distribution tips and tricks Incorporating Search Engine Optimization (SEO) to target new customers with your content. Setting goals that reflect your company and have the ability to track them. You Will Learn: How to position yourself as the expert in your niche How to control your message consistency. How you can control social media through positive messaging How to use technology to your advantage when pushing out your messages. How to measure your social media ROI in terms that make sense. Jason Kocina has been teaching businesses how to turn their websites into profit centers since 1996. Using his extensive experience in design and development as well as marketing, Jason specializes in bridging technology and business by connecting clients? needs with technological possibilities. He can quickly review any scenario and determine how best to help a client. Soft spoken, caring and responsible, Jason easily connects with everyone. He is especially great at explaining ideas and concepts to non-technical people. 8:00 am Registration & Networking 8:30 am Presentation